This article is a bit old, but it’s intriguing to our discussion here at Pickup Labs…

According to this blog post, there is a professor at the University of South Alabama studying deal making in modern relationships, including the so-called “booty call.”

The article explains that, “while he used a sexy hook — the booty call — as a label for his research, Jonason said his goal was to look at relationships in a new way and, by studying shorter-term relationships, find elements that can help long-term relationships endure.”

It’s been scientifically proven: wearing red makes you more attractive. Researchers at the University of Rocherster and other participating institutions have proven that the color red increases attraction and sexual desireability. Their results are being published this month in the Journal of Experimental Psychology: General

Here’s an exceprt from a report published about the study:

“Researchers showed young women a series of photos of men. In some pictures, men wore shirts or other pieces of clothing or stood against a red background. In others there was no red. Consistently women were more attracted to men associated with red. What made the results especially believable was that they were the same, whether the women came from England, Germany, China or the United States.

The color’s charm can be traced to its ability to make men appear more powerful, says the study’s lead author Andrew Elliot, professor of psychology at the University of Rochester. ‘We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder,’ he explains. ‘And it’s this high-status judgment that leads to the attraction.’”

So the key question is: How are you going to incorporate red into your outfit this evening?

Music critic Rob Sheffield charted on the bestselling lists with his 2007 memoir, Love is a Mix Tape: Life and Loss, One Song at a Time. The poignant book was about the tragic loss of Sheffield’s wife and how he dealt with grief by sifting through box after box of mix tapes. Sheffield explained, “Every mix tape tells a story. Put them together, and they add up to the story of a life.” He also taps into the memories of so many men when we wrote, “I was totally clueless about social interaction, and completely scared of girls. All I knew was that music was going to make girls fall in love with me.”

Now, Sheffield is back with a new book that relates directly to the social arts. Talking to Girls About Duran Duran: One Young Man’s Quest for True Love and a Cooler Haircut. This book features a series of essays on music, the nostalgic times in our life, and how we interact with our friends and lovers. More importantly, he points out that certain 80’s references will always be effective when meeting women, regardless of their chronological age.

“I never figured anybody would remember the 80’s foundly after they were over,” Sheffield writes. “But like everything else that happened in the 80’s, Duran Duran symbolize teenage yearnings. Girls still grow up memorizing Pretty in Pink and Dirty Dancing; during those constant weekend marathons. Any time Sixteen Candles; comes on, my sisters can recite every scene word for word… When Michael Jackson, John Hughes and Patrick Swayze died, these were national days of mourning. Every night in your town, you can find a bar somewhere hosting an Awesome 80’s Prom Night, where you can count on a steady loop of ‘Tainted Love’ and ‘Billie Jean’ and ‘Just Like Heaven.’ Any wedding I attend degenerates into a room full of Tommys and Ginas screaming ‘Livin’ on a Prayer.’ If that doesn’t happen, the couple could probably get an annulment. If you were famous in the 80’s, you will never be not famous.”

The point is, there’s something about the 80’s era that endears itself to people, regardless of their age. We may scoff at the neon green leg warmers and we may smirk at the Flock of Seagulls’ haircuts. But the 80’s make people smile, even if they weren’t alive during the decade.

Which brings us back to using the era in the social arts… the 80’s Music Opener will always work, provided it’s delivered properly.

And you do know the 80’s Music Opener, don’t you?

Everyone who read The Game: Penetrating the Secret Society of Pickup Artists
by Neil Strauss recalls how Style used to go out to nightclubs and bars with folded bits of paper in his pocket, full of scribbled down notes, openers, and routines.

But random scraps of paper are so last century. Plus, you run the risk of looking like an absent-minded professor if you have to flip through your notes.

So we’re proud to announce that we’ve come up with a contemporary, cutting edge method of keeping all the info you need at your fingertips.

Now, all you need to do download the Official Stylelife Academy iPhone application.

With the app, you can flip through the database of tried and true openers when you’re out in the field. Find the line you want, and then approach. Simple enough.

You can even set the openers to appear on your phone as a fake SMS. So the next time you are in a bookstore or supermarket by yourself, pull out your phone, select an opener to be displayed as a text, and approach a woman by saying, “Hey, I just got this note from a buddy… how do you think I should reply?”

Additionally, the application contains instructional videos from Style himself that you can watch on the subway, in taxi cabs, or anywhere else on the go.

The Official Stylelife iPhone application is yet another way that we’re constantly innovating and creating to give you the edge you need in the field.

To get more details on this brand new technology, check out this cool website. And after you’ve spent some time with the application, be sure to come back here and let us know your thoughts!